Senior Copywriter + Luxury Branding + Fashion, Music, Lifestyle Editor

My name is Hayley Elisabeth Kaufman and I am a music, fashion, and lifestyle writer/ editor, and senior copywriter/ACD. My experience ranges from branding, social media content creation and strategy, copywriting for luxury, retail and hospitality brands, and crafting feature stories on notable musicians, fashion designers and sought-after celebrities. I am always open to new freelance projects and collaborations, so feel free to check out my online portfolio or send me an email.


WORK EXPERIENCE

 

SelectNY - Senior Copywriter
New York, New York
August 2015 - Present

I write copy and create concepts for print campaigns, digital campaigns, social media, commercials and video for fashion clients such as Nine West and St. John. 


 

Starwood Hotels - Senior Writer - Luxury Brands
New York, New York
April 2013 - August 2015

I was part of the Global Brand Design team at Starwood Hotels, where I craft copy and have a hand in branding luxury hospitality heavyweights like W Hotels, St. Regis, Le Meridien, and the Luxury Collection. My day-to-day tasks vary from developing strategy for branded programming and concepting the name, tone and identity of branded initiatives to script writing for videos and writing and editing internal documents like tone of voice strategy and brand books. I create in-room collateral, digital content as well as video concepts in conjunction with the video team. 

 

Style Bop - Social Media Manager + Marketing Copywriter
Munich, Germany
July 2012 - Present

I formerly held the position of the social media manager, marketing copywriter, and editorial contributor for this high-end luxury e-commerce site, lending a curated, editorialized approach to digital content.

 

MAC Cosmetics - Freelance Copywriter
Munich, Germany
March 2013 - Present

I write promotional marketing copy and conceptualize product names for this international cosmetics brand.

 

Elle.com - Freelance Contributor
New York, New York
September 2012 - Present

I cover the fashion, music, and culture beat for the high-traffic fashion news site of ELLE Magazine.

 

AHAlife.com - Copywriter
New York, New York
September 2012 - February 2013

I wrote email, marketing, promotional, and feature copy for this up-and-coming luxury e-commerce site. I also helped to conceptualize feature ideas and collaborate directly with the art team to craft branded homepage and email content.

 

REVOLVE Clothing - Copywriter
Los Angeles, California
February 2012 - February 2013

In this position, I wrote email, marketing, social media, and promotional web copy for ready-to-wear brands for both men’s and women’s apparel and accessories.

 

NOWNESS - Freelance Contributor
London, England
April 2011 - Present

I am currently an arts and culture contributor for this LVMH-owned high-end culture website.



We Are Plus - Freelance Copywriter

New York, New York
February 2012 - Present

I am a freelance copywriter for cutting edge creative agency We Are Plus. I assist the creative directors with copy for pitches, branding, and marketing for high-end clients and notable international brands.

 

Bloomingdales.com - Freelance Fashion Copywriter
New York, New York
October 2011 - February 2012

At Bloomingdales.com I wrote product descriptions for high-end items ranging from kids and men’s clothing and accessories to women’s contemporary designer goods.


 

Refinery 29 - Freelance Contributor
New York, New York
May 2009 - Present

After finishing my three-month tenure as an Editorial Intern for Refinery 29 in 2009, I now cover fashion, music, and profile fashion, and jewelry designers for this esteemed web destination.

 

7x7.com and 7x7 Magazine - Online Editor, Contributing Writer
San Francisco, California
April 2007 - August 2008

As the Online Editor I hired freelancers, managed the online editorial team, worked closely with the Creative Director and the print editorial team to help translate the print content to web, oversaw web production projects, created and monitored the editorial schedule, wrote ad copy, and contributed to the fashion and arts and culture blog, and the print magazine.
 

 


EDUCATION

UC Berkeley 
Berkeley, California
September 2002 - June 2006