Writer, Creative Director, Luxury Branding Professional
Writer, Creative Director, Luxury Branding Professional
Starwood Hotels + Resorts was a true innovator in the hospitality space and design-minded travel experiences. As part of the Global Brand Design team, I crafted, concepted, and managed all-things copy for the luxury portfolio of brands: W Hotels, Le Meridien, St. Regis, and The Luxury Collection. From global advertising campaigns and hotel collateral, branded programming to script-writing and supervision, and all internal branding documents, I was solely responsible for the written creative direction of this well-loved portfolio of brands.